Aveda Purifying Creme Cleanser
Aveda

Purifying Creme Cleanser

Cleanser · 150 ml
Verified official source · updated
Official brand priceSize 150 ml · verified 14/09/2026
Partial WAI LAB score82/100
How is the score calculated?

The WAI LAB score uses only available, verified information for this product. Components without data are excluded rather than assigned an average value, and the result is marked as partial.

Active ingredients
30%
Formulation
25%
Price
20%
Declared concentrations
15%
Data transparency
10%
The total is normalised across only the assessable components. This is a general, non-personalised assessment and does not guarantee the same result for every skin type. Your personal profile is considered separately in your match.
Data quality
INCIVerified
ConcentrationsNon dichiarate
SourceOfficial website
Size150 ml
FragrancePresent in the INCI list
VeganYes · confirmed
Cruelty-freeYes · confirmed
Last checked2026-09-14
Price comparison

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WAI LAB analysis
Identified skin concernsHydration · Skin barrier · antioxidant and Prevention
Main cosmetic functionsNourishment and barrier · Hydration · Antioxidant action · Cleansing
Basis of the analysisOfficial INCI + recognised active ingredients

This analysis is separate from brand claims and uses conservative associations between ingredients, cosmetic functions and skin concerns. WAI LAB does not attribute a benefit unless the INCI supports it.

Key active ingredients
not declared
not declared
Lipidi vegetalinot declared
Full INCI list
Aquasolvent
Caprylic/Capric Triglycerideemollient
moisturising ingredient
Coco-Caprylate/Caprateemollient
Stearic Acidcleansing surfactant / emulsifier
Sodium Cocoyl Isethionatecleansing surfactant / Cleanser
Helianthus Annuus (Sunflower) Seed Oilemollient
Glyceryl Stearateemulsifier
Hydroxypropyl Starch Phosphateviscosity regulator / bulking agent
Cetyl Alcoholemollient
Quillaja Saponaria (Soap Bark) Bark Extractbotanical conditioning ingredient
Sorbitan Olivateemulsifier
Caprylyl Glycolhumectant/preservative
antioxidant
Hydrogenated Lecithinemulsifier
antioxidant
Cocamidopropyl Pg-Dimonium Chloride Phosphateabsorbent/thickener
Stearyl Alcoholemollient
Xanthan Gumthickener
Fragrance
Geraniolfragrance (declared allergen)
Linaloolfragrance (declared allergen)
Hydroxycitronellalperfuming ingredient
Limonenefragrance (declared allergen)
Linalyl Acetateperfuming ingredient
preservative