Aveda Deep Cleansing Clay Masque
Aveda

Deep Cleansing Clay Masque

Mask · 125 ml
Verified official source · updated
Official brand priceSize 125 ml · verified 14/09/2026
Partial WAI LAB score88/100
How is the score calculated?

The WAI LAB score uses only available, verified information for this product. Components without data are excluded rather than assigned an average value, and the result is marked as partial.

Active ingredients
30%
Formulation
25%
Price
20%
Declared concentrations
15%
Data transparency
10%
The total is normalised across only the assessable components. This is a general, non-personalised assessment and does not guarantee the same result for every skin type. Your personal profile is considered separately in your match.
Data quality
INCIVerified
ConcentrationsNon dichiarate
SourceOfficial website
Size125 ml
FragrancePresent in the INCI list
VeganYes · confirmed
Cruelty-freeYes · confirmed
Last checked2026-09-14
Price comparison

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WAI LAB analysis
Identified skin concernsHydration
Main cosmetic functionsNourishment and barrier · Hydration · Cleansing · Soothing and protective action
Basis of the analysisOfficial INCI + recognised active ingredients

This analysis is separate from brand claims and uses conservative associations between ingredients, cosmetic functions and skin concerns. WAI LAB does not attribute a benefit unless the INCI supports it.

Key active ingredients
not declared
not declared
Full INCI list
Aquasolvent
absorbent clay
moisturising ingredient
Glyceryl Stearateemulsifier
Bentoniteviscosity regulator / absorbent
Betainehumectant
Methyl Glucose Sesquistearateemulsifier / emollient
Sucrosehumectant / soothing ingredient
Caprylic/Capric Triglycerideemollient
Quillaja Saponaria (Soap Bark) Bark Extractbotanical conditioning ingredient
Silybum Marianum (Lady's Thistle) Extractbotanical conditioning ingredient
energising/decongesting active
Sodium Gluconatechelating agent
Caprylyl Glycolhumectant/preservative
Glyceryl Caprylateemulsifier / emollient
Magnesium Aluminum Silicateviscosity regulator / absorbent
Stearic Acidcleansing surfactant / emulsifier
Cetearyl Alcoholemollient
Polysorbate 80cleansing surfactant / emulsifier
Cetyl Alcoholemollient
Fragrance
Linaloolfragrance (declared allergen)
Limonenefragrance (declared allergen)
Geraniolfragrance (declared allergen)
preservative