We start with sources
We prioritise official brand pages for the Italian or European market. Identity, size, formula, concentrations and price retain their source and verification date.
TRANSPARENCY
Our method.
WAI LAB brings together information that is often scattered. Our method shows not only the data, but where it comes from, what it means and how complete it is.
We read INCI for what it is
We preserve international names and the declared order. We distinguish the full ingredient list from claims, key ingredients and promotional text.
We do not estimate concentrations
A percentage enters the analysis only when declared by a verifiable source. We also indicate whether it refers to one ingredient, a complex or the entire formula.
Scores follow the available data
Formulation, active ingredients, concentrations, price and transparency are assessed separately. If a component is undocumented, the score remains partial rather than being completed through assumptions.
Prices and affiliations stay separate
Prices are linked to the correct size, source and check date. Commercial relationships and commissions do not influence WAI LAB scores, analysis or editorial rankings.
We correct and update
Formulas and catalogues can change. We therefore retain check dates, identify what a brand does not declare and update profiles when more recent or reliable data emerges.
We distinguish facts, analysis and suggestions
INCI lists, sizes, prices and brand statements are source data. Scores, comparisons and matches are WAI LAB analyses. These remain distinguishable and are not presented as equivalent.
We also show what is missing
Missing information is not replaced with an estimate. We indicate when price, concentration, INCI, size or source is insufficiently documented and reduce the completeness of our analysis accordingly.
THE PRINCIPLE
If information is unavailable, WAI LAB does not assume it.
Not declared does not mean absent: it means the source consulted does not allow us to state it precisely.